From mid February 2014 Converse fans were able to create with their favourite artists around the world. It’s called Photo Clash.
As many as 75 artists over 6 weeks improvised on photos they received via Twitter and they would tweet back their new hacked image.
We kept it simple. Photos sent in would be printed out black & white, given to the artists and
they would get to work on them in 70’s Converse colours. Generally each artist was engaged for a
day but in some countries Converse grouped a few together over a few days for a more collaborative session.
Brand New Guys did Amsterdam. And it was fresh.
We delivered the Instagram movies, GIF’s for Tumblr and a case movie for the Converse blog.